Fiat Linea: "Teri gadi mein aur kya hai!"

Fiat Group Automobiles India Private Limited (FGAIPL) released a new commercial for their mid-size sedan, the Linea. The advertisement was conceptualised by Ogilvy and Mather, Mumbai and was produced by Showandtell Productions.

The TVC opens with two friends driving around in the Fiat Linea. While one of them starts to tell the other about how the fancy cars in America come equipped smart features like automatic headlights when it becomes dark, the car passes through a tunnel and the headlights come on. The friend is impressed but continues to boast about American cars and their automatic rain-sensing windshield wipers and auto call receiving facility, before realising that the car he is driving has all these functions. The friend comes to the realisation that the Fiat Linea is as equipped as any other world class car.

Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler India Operations, said, "Fiat has been a pioneer in engineering excellence and it is supported by superlative Italian style. The new Linea TVC leaves the viewer in awe of the segment redefining features and technologically superior engine of the new Linea. The depiction is made in a subtle manner that leaves the new Linea in a class of its own."

TVC Credits:

Client: Fiat

Agency: Ogilvy & Mather, Mumbai

Production House: Showandtell Productions