Dettol, Dabbawalas join hands for safer Mumbai kitchens

Reckitt Benckiser's hygiene product Dettol recently partnered with the Mumbai Dabbawalas to reach out to more than 10,000 houses in the city, spreading awareness on the importance of kitchen hygiene.

[caption id="attachment_1296485" align="alignleft" width="380"] The brand had put a packet of Dettol kitchen gel in every dabba while it was returned back to the housewives.[/caption]

The brand had put a packet of Dettol kitchen gel in every dabba while it was returned back to the housewives, along with a booklet which had facts on germ contamination in the kitchen.

According to a study conducted by the Global Hygiene Council, it was revealed that 44 percent of mothers clean and disinfect their child's lunch box daily, 92 percent of chopping boards and knives are found to be contaminated, 100 percent of the kitchen cloths in India are heavily contaminated and are the dirtiest item in households, 46 percent of fridge interiors are heavily contaminated due to high levels of bacteria and 95 percent of kitchen taps failed the hygiene test , where 85 percent were found to be contaminated with E. coli.

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Akhil Chandra, MD, Reckitt Benckiser India, said, "Consumers see Dettol as a trusted champion of health, an "expert" that guarantees protection from germs. Our association with the Dabbawalas in Mumbai allows us to take the message of kitchen hygiene to a large number of households. Recent studies by Global Hygiene Council clearly revealed kitchens as germ hotspots. While creating awareness, we also wanted the custodians of family health, mothers and housewives, to use an expert kitchen disinfectant cleaner to extend our promise of germ protection to the kitchen by providing a single solution for a truly healthy kitchen and family."