Dentsu wins a part of MRF's advertising duties

Dentsu Communications has won a part of MRF's creative mandate. The account win was the outcome of a multi-agency pitch process. Ashwin Parthiban, Executive Creative Director, Dentsu Communications and Suresh Mohankumar, National Business Head, will lead the business.

[caption id="attachment_1098803" align="alignleft" width="380"] Rohit Ohri, Executive Chairman, Dentsu India Group[/caption]

Dentsu Communications' mandate is to create newer aspects of the brand. Dentsu Communications - a Dentsu India Group company was chosen as a partner by the tyre manufacturer on the basis of the group's understanding of the automotive segment.

Rohit Ohri, Executive Chairman, Dentsu India Group, said, "We're delighted with this opportunity to partner MRF in India. It's not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication solutions on the business."

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Koshy Varghese, Executive Vice President - Marketing, MRF, said, "At MRF we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives. Currently, Dentsu Communications meet this requirement of ours."