DDB Mudra appoints National Strategic Planning Heads

Aditya Kanthy and Amit Kekre, currently Senior Vice Presidents, DDB Mudra, have been elevated to the role of National Strategic Planning Heads, DDB Mudra.

[caption id="attachment_1277483" align="alignleft" width="380"] Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group[/caption]

In their new roles, Kanthy and Kekre will jointly take on the national mandate of looking after strategy and planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp and Remedy. They will work closely with Arun Sharma in Delhi and Rajesh Sharma in Bangalore.

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, "Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency's creative-effectiveness credentials and I am sure together they will take it to greater heights."

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[caption id="attachment_1277485" align="alignleft" width="380"] Aditya Kanthy, National Strategic Planning Head, DDB Mudra[/caption]

Kanthy has had a decade-long stint with the DDB Mudra Group. Kekre began his planning career in 2001, working with Lowe, JWT and Ogilvy. He worked with McCann in Mumbai as VP, Planning (2009) before joining the DDB Mudra Group in 2011.

On his new role, Kekre said, "Imagination is the beginning of all planning. The last two and a half years I've been with DDB Mudra, I am glad this personal belief has found a turf on which it flourishes. Ours is a truly remarkable team - as adept with tools and processes, as it is with the most fundamental aspect of all communications exploring people, imagining a different reality, imagining newer narratives. I am proud of our unique and in more ways than one, 'total' planning offering. Aditya is an amazing mind. The two of us together are only one of the visible signs of DDB Mudra's core pillars, Together, we are better."

[caption id="attachment_1277487" align="alignleft" width="380"] Amit Kekre, National Strategic Planning Head, DDB Mudra[/caption]

"DDB Mudra has a legacy of putting strategic thinking at the heart of the work we do. Over the years our management has displayed a serious commitment to planning by investing in an excellent team across the country and it's been paying off. The products have improved, our clients vouch for the quality of the thinking and the planners have forged deep partnerships with the creative and account management teams. With top class brand, media and activation planning under the same roof, we could lead the way in shaping the discipline. Amit's a terrific partner, we enjoy working with each other and we're raring to go," said Kanthy.