D&AD 52nd awards entries now open

[caption id="attachment_1189733" align="alignleft" width="380"] Entries for the fifty-second annual D&AD Awards have opened.[/caption]

Entries for the fifty-second annual D&AD Awards have opened.

1. World's biggest not-for-profit awards scheme introduces 12 new categories to reflect changing landscape in creativity, advertising and design

2. Music videos make a comeback with OK Go lead singer to lead jury

3. Jury foremen announced including Amir Kassaei, DDB Worldwide, USA, James McGrath, Clemenger BBDO Australia & Jessica Walsh, Sagmeister & Walsh, USA

4. D&AD releases a 'look behind the scenes' with Black Pencil judging film

Jury Foremen announced

The D&AD Awards will be judged by some of the international creative communities' highest profile members. They include:

1.James McGrath, Creative Chairman, Clemenger BBDO Australia

2. Luiz Sanches, Partner & Chief Creative Officer, AlmapBBDO Brazil

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3. Jessica Walsh, Partner, Sagmeister & Walsh, USA

4. Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA

5. Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy Portland, USA

Indian creatives are represented by five judges on the D&AD jury for 2014:

1.Direct: Kartik Iyer, Co-Founder & CEO, Happy

2. Integrated & Earned Media: Raj Kurup, Founder & Creative Chairman, Creativeland Asia

3. Outdoor Advertising: Tista Sen, National Creative Director & Senior Vice President, JWT India

4. Crafts for Design: Ram Sinam, Partner, Trapeze

5. Branding: Sujata Keshavan, Co-Founder & Executive Creative Director, Ray+Keshavan | Brand Union

New categories and a welcome return

After a short absence in 2013, D&AD is reintroducing music videos to the awards, following a campaign from production studios and directors to bring it back. The jury will see a return for 2014, led by foreman, Damian Kulash, lead singer of American pop band OK Go, who have earned considerable fame for their creative music videos.

With some of the most talked about campaigns of the last 12 months being those that react in real time to world events, D&AD has introduced a tactical advertising category across four Juries: Press, radio, outdoor and digital. Campaigns that responded to the news agenda or were created as one-off pieces will be considered.

In acknowledgement of another sector that has developed dramatically, two new categories for mobile marketing will showcase how brands are making the most of mobile technology to interact and engage with consumers. These are: UX, Interface & Navigation for mobile marketing and innovative use of mobile technology.

D&AD has also introduced three new categories for innovation across its integrated & earned media, digital marketing and digital design juries. The new awards are designed to celebrate those who are pushing the boundaries of technology across these disciplines.

D&AD is also calling on international creatives to rise to the challenge of achieving a 'White Pencil'. Awarded in 2013 to the United States' Droga 5 for 'Help I want to save a life' campaign for Help Remedies, entries have to demonstrate real positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.

A full list of categories can be seen here.

Tim Lindsay, CEO of D&AD said: "We are hoping to see the work that has set the bar for creativity across design, advertising, mobile, technology and film-making this year. To recognise and reward those who are at the forefront of the business, we have also introduced new categories to accurately reflect the emerging directions for the industry."

"We know just how powerful creative ideas can be. They persuade, motivate and mobilise people, and at their most potent, they have the power to change the way people think and behave. That's why this year, we are rallying the creative community to submit their most original and inspirational ideas that demonstrate the power of creativity as a force for positive social change and achieve one of the pinnacles of creative excellence - The White Pencil," he added.

Black Pencil judging film

To give an insight into the judging process, D&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind the scenes footage of the infamously rigorous judging for the "greatest of the great" in creative excellence.

Tim Lindsay, concludes: "The D&AD Awards have always been judged by the best creatives from across the globe and, while we may have our roots firmly in the UK, we have become a truly international show. D&AD is where those in the industry can pit themselves against their peers, not just in their own disciplines, but against those from across creative fields. A Pencil remains the ultimate accolade for anyone working in design, advertising or commercial film-making - given to the best work in the world by the acknowledged leaders in the business. The film we have released of the process that we go through should give a flavour of the rigour of that process."

Judges award work at four levels: In Book places the work in the D&AD Annual; Nomination shortlists work to be considered for Pencils; Yellow Pencils are awarded for outstanding work; and White Pencils are awarded to outstanding work that demonstrates the power to effect real and positive social change.

From the Yellow and White Pencil-winning work, the foremen of each jury identify any truly groundbreaking pieces to be awarded a Black Pencil.

Most Awarded Pencils then give special recognition to the businesses or projects that have outperformed all others. These are awarded by:

- Advertising Agency

- Design Agency

- Digital Agency

- Production Company (New)

- Client

For information on how to enter this year's Awards, click here.

Work entered must have been commercially released between 1 January and 31 December 2013 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 29^th January 2014. The Awards cost from just 80 to enter this year. All entries received by 29^th November 2013 will save 10% on the cost of entry. Freelancers and sole traders who are members of D&AD receive a 20% discount.