Celebs pose as dunking siblings for Oreo's latest TVC
The TV commercial stars the new brand ambassadors who will be introduced through this campaign - 'Connect Playfully', based on the unique relationship shared by siblings.
Cadbury India, a part of Mondel?z International, has appointed Bollywood actor Ranbir Kapoor and Tamil film actor Karthi as brand ambassadors for its cream biscuit brand Oreo. Cadbury has also released a new commercial, conceptualised by Interface Communications, which aims to take family togetherness to the next level.
The TV commercial stars the new brand ambassadors who will be introduced through this campaign - 'Connect Playfully', based on the unique relationship shared by siblings.
Chella Pandyan, Associate Vice President - Biscuits, India & South Asia, Mondel?z International, said, "We have had a successful journey since the launch in 2011. The consumer response to our whole mix so far has been great and we have been able to develop strong brand equity. It is our continuing endeavor to extend the appeal of Oreo and this new campaign is a key step in that direction."
He further stated, "Ranbir and Karthi have universal appeal and personalities that perfectly fit the lighthearted personality of the brand. We believe that with both of them on board it is going be a fun ride taking Oreo's appeal to the next level."
The TVC captures the camaraderie and innocent mischief that underlines the relationship shared by siblings. It showcases the spirit of competitiveness, childish rivalry and genuine love between a brother and sister.
Speaking about the announcement, brand ambassador Ranbir Kapoor said, "I am excited to be part of the Oreo family. I have been an Oreo fan since I was a kid and have a lot of memories of playful mischievous moments with my sister over Oreo. I had fun shooting the new campaign and I'm sure people are going to love it."
More from Brands"I'm happy to be associated with an iconic brand like Oreo. The new campaign is all about family moments that everyone would connect with. It has a magical touch that will bring a smile to every face," added actor and brand ambassador, Karthi.
Robby Mathews, National Creative Director - Interface Communications, said, "It's a fact of life. Siblings fight at the drop of a hat. And they make up even faster. This new film captures this life truth in a memorable manner."
The TV campaign is supported by outdoor, digital, radio and on-ground activities.
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