Carat's Doosra wins Indian Navy's creative mandate

Carat's creative vertical, Doosra Brand Communications, a part of the Aegis Media Group, has won the creative mandate for Indian Navy's image projection campaign. The thematic campaign is slated for release this month.

Reacting to the win Zahir Mirza, Director, Doosra Brand Communications, said, '' It is our honor and privilege to be associated with the Indian Navy. Our strategy and creative is focused on the many unique advantages a career in the Navy has. This in terms of serving the nation, getting an opportunity to work with cutting edge technology, continuous self-development, and the facilities made available to officers and their families."

[caption id="attachment_1218869" align="alignleft" width="380"] Zahir Mirza, Director, Doosra Brand Communications[/caption]

"We also stressed on the necessity not only to speak to potential candidates but also important influencers like their immediate family and friends. We are extremely motivated to deliver impactful communication that will do justice to an organisation as critical, distinguished and valued as the Navy. We have always believed in comprehensive creative solutions and this win is a vindication of our outstanding creative product," Mirza added.

The campaign includes TVCs, press, OOH, and digital and is currently under execution.