Cannes Lions: Tata Sky, Lifebuoy and Nike still in the hunt

Saturday is always the biggest night at the Cannes Lions, with the most prestigious awards, Film, Film Craft, Branded Content and Titanium and Integrated being announced.

While India has drawn a blank in the Film, Branded Content and Titanium and Integrated categories, five Indian entries find themselves in the shortlists in Film Craft. (Lowe Lintas India's 'Help a child reach 5' is shortlisted in Film, but has been entered by Lowe + Partners, London.)

The Film Craft shortlisted entries are as follows:

1. Tata Sky Prison Break, by Ogilvy, shortlisted in the Art Direction/Product design subcategory

[caption id="attachment_894831" align="alignleft" width="380"] Screengrab from the Tata Sky TVC. Image courtesy: Youtube[/caption]

This is what Firstpost had written when the campaign broke:

"Ogilvy's done it again for TATA Sky - come out with a winner. The script is eminently entertaining and the insight that India comes to a halt during an India-Pakistan match is leveraged beautifully, and the ability to record on Tata Sky+ HD, and the consequent advantages of buying the product, come out strong."

More from Brands

Here's the film

2. Lifebuoy Gondappa (also referred to as Help a child reach 5), by Lowe Lintas India, entered by Chrome Pictures, shortlisted in the Cinematography subcategory

WhenFirstpostcovered the campaign we had headlined the story "Lifebuoy makes a brilliant non-ad film." You can read the storyhere.

3.Nike Parallel Journeys, by JWT India, produced by Ramesh Deo Productions, shortlisted in the Best Use of Music, Sound Design and Direction subcategories.

Firstpost had listed the Nike film in our selection of the Best TVCs of 2012, saying, "There are two TVCs I include because they build so beautifully on the investments that the brand has made in the past. The first is Nike's parallel lives, which is so reminiscent of Nike's cricket based communication of the past in India."

Here's the film

That's it. All the shortlists have come in, and these five shortlists are the last hopes to increase the metal tally from the 32 Indian agencies have already won.