BBH India wins DSP BlackRock's creative mandate

DSP BlackRock Mutual Fund has brought on board BBH India to handle its creative mandate.

On the win, Aditi Kothari, Executive Vice President and Marketing Head, DSP BlackRock Mutual Fund, said, "We believe that marketing can no longer remain a support function in the financial services world. It can truly bring differentiation and deliver business impact in the new world, if done the right way. BlackRock had recognised this last year and hence brought in a strong focus to build the brand globally. We at DSP BlackRock also understand this well and recognised the need to position ourselves the right way to the new, emerging India. Our pitch process was tough, since we knew that our new creative agency will play an important role in laying down the foundation of a strong communication strategy. We are confident of achieving our objectives with our new partner BBH India."

BBH India will now be solely in charge of developing the brand architecture and the brand positioning with DSP BlackRock, rolling out of the engagement modules across traditional and new age platforms that are consumer and distributor focused.

Subhash Kamath, CEO and Managing Partner, BBH, said, "We are absolutely delighted that DSP BlackRock has awarded us the account, it was a great pitch to win. In today's economic situation, proper investment planning is becoming crucial for everyone and we are looking forward to partnering DSP BlackRock in meeting these challenges. "

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Sanjay Sharma, Head- Planning, BBH, said, "Financial services communication is a sea of sameness. Despite a challenging regulatory framework we feel there is a definite opportunity to introduce new ideas, new conversations that capture people's imagination and make them see the category differently. We are delighted to partner DSP BlackRock."