BBH India envisions a life without Skoda, what if...

Skoda has released two digital films for 'Leisure', a variant of its hatchback series, the Skoda Rapid.

Conceptualised by BBH India, the graphical spots are an extension of the radio campaign that the agency had worked on. The focus of the films is on the rear-view parking camera, a feature present in the special edition hatchback variant.

The first film, titled 'Grandma', shows what might happen if you're on your phone while driving your car and accidentally bump into a 'sweet' old lady who has lots of free time on her side and enjoys legal battles. The film ends with a voiceover, "What's behind you, often changes what lies ahead."

The second film, titled 'Hydrant', shows a man getting himself in trouble while reversing his car, by hitting a fire hydrant. The film then plays out various scenarios that will concern the man. It ends with Skoda's message and its tagline, 'Simply Clever'. Watch film here.

Russell Barrett, CCO and Managing Partner, BBH India, said, "It's clear that to reach a wider audience, your idea needs to be media agnostic. A genuine idea should cut across languages, cultures and media as well. Thankfully with Skoda, we have clients (Kamal Basu and his team) who believe in the same philosophy. They agreed that a video rendition of an audio idea was an exciting, new way to approach communication in today's age. We also lucked out with the talent we could tap in to at BBH with the likes of Manish Darji, Yohan Daver, Sushma Joseph, Hitesh Kalia and the rest of the team on Skoda. I'm actually really excited about the implications of this kind of project. It's clear that low budget need not mean low quality."

More from Brands

Credits:

Chief Creative Officer: Russell Barrett

Executive Creative Director: Puneet Kapoor

Director: Sushma Joseph

Creative Director Art and Illustrator: Manish Darji

Copywriter: Yohan Daver

Agency Executive Producer: Hitesh Kalia & Sushma Joseph

Account Director: Anirban Mukherjee

Account Manager: Suravi Pradhan

Account Planner: Kanishk Kabiraj