Aviva encourages children to dream big

Aviva Life Insurance announced the launch of a nationwide campaign, 'What's your Big Plan', to give an opportunity to young parents to fulfill their child's aspirations. Along with the campaign, Aviva also released a TVC, starring cricketer and brand ambassador, Sachin Tendulkar, to encourage children to dream big and take steps to secure their future. It is conceptualised and produced by BBDO India. The month-long campaign will give 20 children a chance to win scholarships worth Rs 20,000 each and play cricket with Tendulkar.

Speaking about the campaign, Tendulkar said "My big plan in life was to play cricket and my father and family supported me in it. Aviva's 'What's your big plan' is an exciting initiative that will encourage children to dream big, and help parents take a step towards realizing their child's big plan in life."

Rishi Piparaiya, Director-Marketing, Aviva Life Insurance, said "We believe that each parent has a very important role to play in encouraging their child to dream big. Taking this insight forward and the brand promise of securing children's future, we have launched 'What's your Big Plan' campaign, which will give parents an opportunity to protect and nurture their child's dreams in life. It will not only give children a platform to aspire for a brighter future, but also help parents to be financially prepared in order to fulfill their plans."

More from Brands