Add some spice to your relationships, courtesy Domino's

Domino's has released three commercials for its new addition, the Calzone pocket. The films have been conceptualised by Contract Advertising, produced by Early Man Films and directed by Jerald Packiasamy.

The communication of Calzone Pockets takes the juicy and spicy aspect of the product forward with the thought, 'Rishton ko phir se thoda juicy, thoda spicy banate hain' (Let's make relationships more juicy and spicy).

Speaking on the new TVC, Harneet Singh Rajpal, VP Marketing, Domino's Pizza India, said, "The new commercial is in tandem with the brand messaging of our earlier campaigns where the focus is on the importance and revival of relationships. Our new campaign for the Calzone Pizza Pockets communicates the message of bringing flavor and fun back into your relationship with ' Rishto ko phirse thoda spicy thoda juicy banate hain.'"

The insight used for the advertising campaign stems from real-life observations and experience. Typical spousal relationships can become monotonous after a few years of marriage. These relationships require a nudge in the right direction to bring back the spark. This insight was used to produce three films depicting couples. In different situations we see how Calzone Pockets help the partner in making the moment juicy and spicy while breaking the monotony of life. The brand message of "Yeh Hai Rishton Ka Time" remains intrinsic to the situations depicted in the storyline.

Watch the second commercial here.

Credits:

National Creative Director: Ashish Chakravarty

Creative team: Azazul Haque, Uddipta Borah, Ritrup Biswas, Gaurav Sharma, Abhinav Parshad, Dhruv Tiwari, Anushree Jain, Aishwarya Gupta, Shruti Bhatia

Account Management team: Pooja Malhotra, Ashit Chakravarty, Jatin Tyagi and Virender Bhawnani

Films Dept.: Mahendra Solanki

Production house: Early Man Films

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Directed by: Jerald Packiasamy